An extraordinary convergence of design and industry, the expression of a contemporary approach Founded in 1966 as the result of the entrepreneurial farsightedness of Piero Ambrogio Busnelli, B&B Italia is a leading Italian company in the international scene of design furnishings for both home (B&B Italia home division) and contract purposes (B&B Italia contract division). The firm distinguished itself from the onset for its industrial calling by introducing a managerial approach to corporate organisation, thus going against the handcrafting, family-run rationale typical of the sector. Based in the north of Milan, the firm’s prestigious headquarters were designed by R. Piano and R. Rogers in 1972. Its products have contributed to writing the history of Italian design, the adventurous history of the success of taste, technologies and creativity that have made Italy famous throughout the world and distributed the “Made in Italy” brand on international markets.